{"id":30,"date":"2026-08-24T21:03:57","date_gmt":"2026-08-24T21:03:57","guid":{"rendered":"https:\/\/studiolo.example\/wayfinding-is-a-conversation\/"},"modified":"2026-08-24T21:03:57","modified_gmt":"2026-08-24T21:03:57","slug":"wayfinding-is-a-conversation","status":"publish","type":"post","link":"https:\/\/agilethemes.com\/demo-studiolo\/wayfinding-is-a-conversation\/","title":{"rendered":"Wayfinding is a conversation"},"content":{"rendered":"\n<p class=\"is-style-lead wp-block-paragraph\">Good wayfinding answers a question just before someone asks it. Great wayfinding makes them forget they had a question at all.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Designing the signage for the Museum of Light &#038; Matter, we spent more time watching visitors than drawing signs. We followed school groups, families and people on their own, noting every hesitation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Decision points, not destinations<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Visitors rarely need to know where everything is. They need to know which way to turn right now. So we designed for the moments of hesitation: the top of a stair, the end of a corridor, the door out of a dark gallery.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Say less, more often<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A single sign with ten destinations is a map, and nobody reads maps while walking. Three small signs with one clear answer each are better than one large sign that answers everything.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Place signs where people pause, not where walls are convenient.<\/li>\n\n\n\n<li>Use the same words on signs, maps, tickets and the website.<\/li>\n\n\n\n<li>Test with children: if they can follow it, everyone can.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What we learned designing signage for the Museum of Light &#038; Matter: good wayfinding answers questions just before people ask them.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[11,14],"class_list":["post-30","post","type-post","status-publish","format-standard","hentry","category-thinking","tag-spatial","tag-wayfinding"],"_links":{"self":[{"href":"https:\/\/agilethemes.com\/demo-studiolo\/wp-json\/wp\/v2\/posts\/30","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agilethemes.com\/demo-studiolo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agilethemes.com\/demo-studiolo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agilethemes.com\/demo-studiolo\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agilethemes.com\/demo-studiolo\/wp-json\/wp\/v2\/comments?post=30"}],"version-history":[{"count":0,"href":"https:\/\/agilethemes.com\/demo-studiolo\/wp-json\/wp\/v2\/posts\/30\/revisions"}],"wp:attachment":[{"href":"https:\/\/agilethemes.com\/demo-studiolo\/wp-json\/wp\/v2\/media?parent=30"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agilethemes.com\/demo-studiolo\/wp-json\/wp\/v2\/categories?post=30"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agilethemes.com\/demo-studiolo\/wp-json\/wp\/v2\/tags?post=30"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}