{"id":21,"date":"2026-07-15T21:03:57","date_gmt":"2026-07-15T21:03:57","guid":{"rendered":"https:\/\/studiolo.example\/work\/museum-of-light-and-matter\/"},"modified":"2026-07-15T21:03:57","modified_gmt":"2026-07-15T21:03:57","slug":"museum-of-light-and-matter","status":"publish","type":"studiolo_project","link":"https:\/\/agilethemes.com\/demo-studiolo\/work\/museum-of-light-and-matter\/","title":{"rendered":"Museum of Light &#038; Matter"},"content":{"rendered":"\n<p class=\"is-style-lead wp-block-paragraph\">A museum about light should be easy to find your way through in the dark. We designed a wayfinding and exhibition system where light is not decoration but information.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The brief<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The museum occupies a former tram depot: one vast hall, six mezzanines and almost no natural light in the galleries. Visitors arrive in large school groups and in quiet ones and twos, often within the same hour.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The museum needed signage that worked for both, a graphic identity for twelve permanent galleries, and a system the in-house team could extend for temporary shows.<\/p>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-a7827e6b wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Approach<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Each gallery is assigned a color temperature rather than a color \u2014 from 1,800 K candlelight to 10,000 K northern sky. Signs glow at that temperature, and the same values appear in print and on screen, so a visitor can follow the light without reading a word.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Craft<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">All signage is edge-lit glass with a single family of pictograms drawn on a 24-unit grid. Typography is set large and low, at a child\u2019s eye height, with tactile lettering and braille at every decision point.<\/p>\n<\/div>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-style-statement is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Visitors stopped asking where to go. The building now explains itself \u2014 and it is beautiful while it does.<\/p>\n<cite>Pieter de Vries, Head of Visitor Experience<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Outcome<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The museum opened to 180,000 visitors in its first six months. Its own team has since used the system for three temporary exhibitions, adding galleries without calling us once \u2014 which is exactly the point.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>180,000 visitors in the first six months<\/li>\n\n\n\n<li>Wayfinding questions at the front desk down by 60%<\/li>\n\n\n\n<li>Shortlisted for two international design awards<\/li>\n<\/ul>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Wayfinding and exhibition graphics for a new science museum, using light itself as the organising idea.<\/p>\n","protected":false},"featured_media":0,"menu_order":1,"template":"","meta":{"studiolo_client":"Museum of Light & Matter","studiolo_year":"2024","studiolo_services":"Wayfinding, Exhibition identity, Signage","studiolo_location":"Rotterdam, Netherlands","studiolo_url":"https:\/\/lightandmatter.example.com","studiolo_credits":"Creative direction: Ines Hartmann\nSpatial design: Jonas Weber, Aiko Mori\nArchitecture: Studio Vellinga\nLighting: Lumen Lab\nPhotography: Studio archive","studiolo_featured":true,"studiolo_hero":"full","studiolo_color":"#1f2433","footnotes":""},"studiolo_discipline":[17,19],"class_list":["post-21","studiolo_project","type-studiolo_project","status-publish","hentry","studiolo_discipline-identity","studiolo_discipline-spatial"],"_links":{"self":[{"href":"https:\/\/agilethemes.com\/demo-studiolo\/wp-json\/wp\/v2\/studiolo_project\/21","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agilethemes.com\/demo-studiolo\/wp-json\/wp\/v2\/studiolo_project"}],"about":[{"href":"https:\/\/agilethemes.com\/demo-studiolo\/wp-json\/wp\/v2\/types\/studiolo_project"}],"version-history":[{"count":0,"href":"https:\/\/agilethemes.com\/demo-studiolo\/wp-json\/wp\/v2\/studiolo_project\/21\/revisions"}],"wp:attachment":[{"href":"https:\/\/agilethemes.com\/demo-studiolo\/wp-json\/wp\/v2\/media?parent=21"}],"wp:term":[{"taxonomy":"studiolo_discipline","embeddable":true,"href":"https:\/\/agilethemes.com\/demo-studiolo\/wp-json\/wp\/v2\/studiolo_discipline?post=21"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}