{"id":24,"date":"2026-06-05T21:03:57","date_gmt":"2026-06-05T21:03:57","guid":{"rendered":"https:\/\/studiolo.example\/work\/aster-coffee-roasters\/"},"modified":"2026-06-05T21:03:57","modified_gmt":"2026-06-05T21:03:57","slug":"aster-coffee-roasters","status":"publish","type":"studiolo_project","link":"https:\/\/agilethemes.com\/demo-studiolo\/work\/aster-coffee-roasters\/","title":{"rendered":"Aster Coffee Roasters"},"content":{"rendered":"\n<p class=\"is-style-lead wp-block-paragraph\">Aster roasts in a converted bakery in Marvila and serves in two small caf\u00e9s across the river. We gave them an identity as warm as their counters and as precise as their roast profiles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The brief<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The founders were outgrowing a logo made in a weekend. They needed packaging for a rotating list of single-origin coffees, signage for two very different caf\u00e9s, and a look that wouldn\u2019t date as quickly as the third-wave clich\u00e9s around them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Budgets were real and quantities small, so every element had to be printable in short runs.<\/p>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-a7827e6b wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Approach<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The identity is a modular set of shapes drawn from the roaster\u2019s drum \u2014 circles, segments and bands \u2014 that recombine for every origin. A simple color code describes each roast from light to dark.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Craft<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bags are one-color screen-printed on kraft, with origin details applied by a small label printer in the roastery. In the caf\u00e9s the same shapes become tiled counters, menu boards and a large mural.<\/p>\n<\/div>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-style-statement is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">We can design a new bag in an afternoon and it always looks like Aster.<\/p>\n<cite>Beatriz Lopes, co-founder<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Outcome<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wholesale accounts tripled in the year after launch, and the second caf\u00e9 opened with every piece of signage produced in-house from the toolkit.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wholesale accounts tripled in twelve months<\/li>\n\n\n\n<li>New origins packaged in under a day<\/li>\n\n\n\n<li>Two caf\u00e9s, one identity, zero bespoke signage<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>From roastery to cup: a warm, modular identity for a speciality coffee roaster and its first two caf\u00e9s.<\/p>\n","protected":false},"featured_media":0,"menu_order":5,"template":"","meta":{"studiolo_client":"Aster Coffee","studiolo_year":"2024","studiolo_services":"Identity, Packaging, Interior graphics","studiolo_location":"Lisbon, Portugal","studiolo_url":"https:\/\/aster.example.com","studiolo_credits":"Design: Mia Lund, Jonas Weber\nInterior: Atelier Sol\nPhotography: Studio archive\nIllustration: Rui Matos","studiolo_featured":false,"studiolo_hero":"wide","studiolo_color":"#e3c4a8","footnotes":""},"studiolo_discipline":[17,19],"class_list":["post-24","studiolo_project","type-studiolo_project","status-publish","hentry","studiolo_discipline-identity","studiolo_discipline-spatial"],"_links":{"self":[{"href":"https:\/\/agilethemes.com\/demo-studiolo\/wp-json\/wp\/v2\/studiolo_project\/24","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agilethemes.com\/demo-studiolo\/wp-json\/wp\/v2\/studiolo_project"}],"about":[{"href":"https:\/\/agilethemes.com\/demo-studiolo\/wp-json\/wp\/v2\/types\/studiolo_project"}],"version-history":[{"count":0,"href":"https:\/\/agilethemes.com\/demo-studiolo\/wp-json\/wp\/v2\/studiolo_project\/24\/revisions"}],"wp:attachment":[{"href":"https:\/\/agilethemes.com\/demo-studiolo\/wp-json\/wp\/v2\/media?parent=24"}],"wp:term":[{"taxonomy":"studiolo_discipline","embeddable":true,"href":"https:\/\/agilethemes.com\/demo-studiolo\/wp-json\/wp\/v2\/studiolo_discipline?post=24"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}