About the studio
A studio built on curiosity, craft and long relationships.
We are designers, strategists, writers and makers who believe the best work comes from small teams, honest conversations and a stubborn attention to detail.
Our story
Twelve years of making things properly
The studio began in 2012 with two designers, one borrowed desk and a shared conviction that design should make things clearer, kinder and more useful.
Today we are a team of eighteen, working from a light-filled former print works by the canal. We have grown slowly and deliberately, choosing projects we believe in and clients we enjoy spending time with — many of them for close to a decade.
We still sketch on paper, still argue about kerning and still print things out to see how they feel in the hand. It slows us down in the right places and speeds everything else up.
The studio in numbers
12
Years in practice
140+
Projects delivered
18
People in the studio
26
Awards and honours
The people
A small senior team, hands-on from start to finish.
Designers, strategists, writers and developers who would rather show you than tell you.
Ingrid Solberg
Founder & Creative Director
Tomás Herrera
Design Director
Amara Okafor
Head of Digital
Kenji Watanabe
Spatial Designer
How we work
A clear process, without the theatre.
Listen
We start with conversations, not assumptions — workshops, interviews and time spent wherever your audience actually is.
Define
Together we agree what success looks like, then shape a strategy and a brief that everyone can stand behind.
Make
Ideas become prototypes early. We test, refine and build in the open, so there are no surprises at the end.
Launch & care
We see the work into the world, train your team and stay close afterwards to help it grow well.
Recognition
Awards
- 2025 Type & Letter Awards — Gold, Identity for Kiln Ceramics
- 2025 Web Craft Awards — Best Cultural Website for Atlas Museum
- 2024 Spatial Design Prize — Wayfinding for Northwind Ferries
- 2023 Independent Press Fair — Book of the Year for Fieldwork Press
- 2022 Design Review — Studio of the Year, shortlist for our body of work
New projects
Have something in mind? Let’s make it remarkable.
Tell us a little about your plans. We reply to every enquiry within two working days.