Essays

The Small Web Is Still Here

Personal sites, blogrolls and newsletters never went away. A short guide to finding the corners of the internet built by people, not platforms.

Abstract illustration: black and teal dots joined by thin grey lines into small clusters.

Every few months someone declares that the open web is dead, flattened by a handful of platforms. Then you follow one good link and find yourself on a personal site that has been quietly publishing essays about bird song, or bookbinding, or the history of a single street, for fifteen years.

The small web never went away. It just stopped being the default.

How to find it

  • Look for blogrolls: the old habit of linking to the sites you read. One good blogroll is a whole afternoon.
  • Subscribe with a feed reader. Most personal sites still publish an RSS feed, and a reader gives you a calm list of new posts with no algorithm deciding what you see.
  • Follow the footnotes. Writers who link generously tend to link to other writers who do the same.
  • Reply by email. Personal sites rarely have comment sections, but nearly all of them have an address, and the replies are often the best part.

A personal website is a house you own on a street nobody can bulldoze.

Why it matters

Platforms are good at reach and bad at memory. A personal site keeps its archive in order, its links working and its writer's voice intact. This journal is a small part of that tradition, and if you found it through a link on someone else's site, the system is working exactly as intended.

at-setup-7q4x

All posts by at-setup-7q4x

Leave a comment

Your email address will not be published. Required fields are marked *